Designer by training. Product manager by necessity. Builder by habit.
I'm Gerardo. I've designed digital products for fifteen years, nine of them in UX and product design, mostly B2B SaaS for teams in the US, Australia and Colombia.
Along the way I stopped seeing design, product and delivery as separate jobs. At Vettx I went from UX designer to head of product design to product experience manager in three and a half years, and for a stretch I also worked as project manager, running initiatives with development squads and keeping the team's delivery on track with agile methods. So I design with the backlog in mind and manage with a prototype in hand.
These days I design straight in code with VS Code, Claude, GitHub, Supabase and Vercel. Not to skip design, but to put a real thing in front of real people sooner.
I'm not an AI maximalist. A language model is the right tool for some problems and an expensive habit for others. I use Claude where it earns its cost, and plain statistics or in-browser OCR where it doesn't.
Experience
- Product Experience ManagerMar 2026 – Nov 2026
Owned the product experience and managed delivery and projects for a development team of about 15. Sprint delivery went from ~65% to ~100% of commitments; brought AI-assisted prototyping into feature validation.
- Head of Product DesignJul 2024 – Mar 2026
Set usability metrics for the V6 redesign, worked pain points with sales and customer success, and as project manager ran initiatives with development squads, keeping delivery on track with agile methods.
- UX DesignerApr 2023 – Aug 2024
Led the full product redesign and built its design system, for the acquisition platform 270+ US dealerships use to buy cars from private sellers.
- UX LeadJun 2022 – May 2023
Led four designers on a credit platform for 450,000+ users. Iteration cycles 30% faster.
- UX DesignerJan 2022 – Jun 2022
Planned the merger of two internal platforms. 30+ hours of interviews; training effort cut in half.
- UX DesignerJul 2021 – Jan 2022
Unified the experience across LMS platforms, digital libraries, admin systems and student self-service portals.
- UX DesignerJan 2021 – Jun 2021
Found and fixed friction in B2B e-commerce through A/B testing for mid-to-large clients.
- Project Manager & UX Designer2018 – 2021
Designed and delivered SaaS tools for construction: operations management and BI. Ran the team as Scrum Master.