Hi, I'm Gerardo Viteri. Senior product designer in Cali, Colombia, working remote with US teams.
I design products people get on the first try, and I help build them.
Senior product designer and AI product builder for US teams. I've been making digital products for fifteen years, and for the last nine I've focused on making them easier to use. Along the way, they've reached +500K users. I also help build what I design, vibecoding it from Figma to production.Open to Senior Product Designer/Manager and AI Product Builder roles.
Selected work
2021–2026
A 20-person team was delivering 72% of its sprint commitments. I designed and built the hub that made the gap visible, and we took it to 98%.
From an empty Figma file to the platform 270+ US dealerships use to buy cars from private sellers.
A finance app that keeps working the week you forget to use it, designed and developed end to end.
Two companies, two ways of working, one credit platform for 450,000 people
Five departments, one budget, and an architecture built for applicants.
People don't skip car maintenance on purpose. They forget. I designed the fix in 2020 and shipped it myself in 2026.
GoSkir pulls remote tech jobs at US companies from 14 sources into one deduplicated, ranked feed. Designed and built end to end. Live in production.
Notes
Notes on product judgment when code gets cheap and AI is everywhere.
Code got cheap. Knowing why didn't.
AI changed how we build almost overnight. It didn't change who we build for, or why they'd pay for it.
Read noteNobody will hand you the expensive problems
The problems that cost the most usually live between jobs. That's exactly why nobody fixes them.
Read noteNot every problem needs a language model
I've shipped AI features, and I've said no to AI in my own products. Three questions decide which way I go.
Read note