Hi, I'm Gerardo Viteri. Product designer in Cali, Colombia, working remote with US teams.
I turn complicated services into products people get on the first try.
A credit platform for families the banks turn away. The software dealers use to buy cars. Fifteen years building digital products, the last nine as a UX and product designer for teams in the US, Australia and Colombia. Currently designing complex B2B workflows with AI-augmented workflows and prototyping in code. Now open to senior product design roles.
Product designVibecodingFintechAutomotiveHead of Product DesignClaudeConsumer appsFigmaUX researchVS CodeProduct Experience ManagerSupabaseClaude CodeUX LeadB2B SaaSVercelDesign systemsAI that asks firstPencilAccessibilityUS, Australia, ColombiaHTMLUsability metricsCSSService designJiraJourney mapsClaude APIDiscoveryPSPO I and IIOCR on the deviceDelivery management
Selected work
2021–2026Designed from scratch the platform 270+ US dealerships use to buy cars from private sellers, the leader in its industry
B2B SaaSDesigned from zero270+ US dealershipsIndustry leaderProduct experience manager
Vettx Hub, 2026
Built the sprint hub a 15-person team ran on, and took delivery from 65% to 100% of commitments
Designed and vibe-coded soloFive tools into one loginAI estimates, humans decideBacktested before trusted
CocoApp, 2026
Designed and vibe-coded a personal finance app that tracks the small daily spending and keeps proof of every bill you pay
Vibe-coded end to endIn daily use since Jan 2026Years of real receipts insideMobile web app
Brilla, Promigas, 2022–2023
Merged two credit platforms into one for 450,000 people, in the middle of a corporate restructuring
B2B SaaS450K end users20K admin users−50% training effort30% faster iterations
Universidad Nacional de Colombia, 2025
Redesigned a 150-page university website while five departments paid for it and pulled in different directions
150+ pages5 departments, 1 budget4 clicks, maxWCAG compliance
KeepMyRide, 2020
Designed a mobile app that keeps track of your car's maintenance, insurance and costs, so you don't have to remember them
Full UX process, soloGrounded in interviews and a surveyTested and refinedUI kit and final screens
GoSkir
Turned 14 scattered job sources into one remote-first search. 10 of our 14 laid-off teammates use it, and one got hired through it
Vibe-coded end to endLive in productionDesigned with its usersRemote jobs open to LatAm
Notes
All notesCode got cheap. Knowing why didn't.
AI changed how we build almost overnight. It didn't change who we build for, or why they'd pay for it.
Read noteNobody will hand you the expensive problems
The problems that cost the most usually live between jobs. That's exactly why nobody fixes them.
Read noteNot every problem needs a language model
I've shipped AI features, and I've said no to AI in my own products. Three questions decide which way I go.
Read note