Hi, I'm Gerardo. Product designer in Cali, Colombia, working remote with US teams.
I turn complicated services into products people get on the first try.
A credit platform for families the banks turn away. The software dealers use to buy cars. Tools I design and code myself, with AI, from first sketch to production. Nine years of UX and product for teams in the US, Australia and Colombia, from research to launch, and lately building what I design. Now open to senior product design roles.
Product designVibecodingFintechAutomotiveHead of Product DesignClaudeConsumer appsFigmaUX researchVS CodeProduct Experience ManagerSupabaseClaude CodeUX LeadB2B SaaSVercelDesign systemsAI that asks firstPencilAccessibilityUS, Australia, ColombiaHTMLUsability metricsCSSService designJiraJourney mapsClaude APIDiscoveryPSPO I and IIOCR on the deviceDelivery management
Selected work
2021–2026Designed from scratch the platform 270+ US dealerships use to buy cars from private sellers, the leader in its industry
Designed from zero270+ US dealershipsIndustry leaderLed the UX team
Merged two credit platforms into one for 450,000 people, in the middle of a corporate restructuring
450K end users20K admin users−50% training effort30% faster iterations
My team got laid off. I built us a job feed, and one of us already got hired through it
14 sources, one feed10 of 14 teammates use it1 already rehiredCo-designed with its users
Built the sprint hub a 15-person team ran on, and took delivery from 65% to 100% of commitments
~65% → ~100% delivered15 people every day6 modules, built soloAI estimates with a confidence gate
Built the finance app my friends and I kept quitting others for: it never blocks you, and every receipt files itself for $0
Daily use since Jan 2026$0 per scanned receiptOCR on the device3 users, on purpose
Designed the order app for a luxury shoe-cleaning service in two weeks. It passed 83,000 downloads
83K+ downloads2-week design windowService designMobile
Found out why people skip car maintenance: they don't decide to, they forget. Then designed around it in seven weeks
21 owners surveyed3 apps benchmarked7 weeks, soloResearch to tested UI
Notes
All notesNobody will hand you the expensive problems
The problems that cost the most usually live between jobs. That's exactly why nobody fixes them.
Read noteNot every problem needs a language model
I've shipped AI features, and I've said no to AI in my own products. Three questions decide which way I go.
Read noteCard sorting settles naming fights faster than meetings
When the room can't agree on what to call things, the room is the wrong audience.
Read note