Notes

Short pieces on the craft. Mostly things I learned the expensive way, written down so I don't have to learn them twice.

Product5 min readDraft

Nobody will hand you the expensive problems

The problems that cost the most usually live between jobs. That's exactly why nobody fixes them.

AI4 min readDraft

Not every problem needs a language model

I've shipped AI features, and I've said no to AI in my own products. Three questions decide which way I go.

Research4 min readDraft

Card sorting settles naming fights faster than meetings

When the room can't agree on what to call things, the room is the wrong audience.

Craft2 min read

The UX Designer: More Than a Software Master, an Architect of Memorable Experiences.

Mastering Figma doesn't make you a UX designer. Understanding people does.

Let's talk.

Open to senior product design roles with US teams, remote from Colombia.