Problem
Maintenance gets forgotten until it's expensive, and existing apps cap free vehicles or skip mileage-based reminders.
People don't skip car maintenance on purpose. They forget.
The forgotten oil change, the insurance that expired last week, the tire check nobody scheduled. Each one turns into a bill or a risk. KeepMyRide makes vehicle care something you don't have to remember: reminders, tracking and costs in one place. I ran the full process alone, in seven weeks.
- Role
- Research, UX, UI and testing
- Year
- Side project
- Type
- Mobile app, consumer
- Methods
- Survey, interviews, benchmark, Figma
7 wks
from research to tested UI
Solution
A survey of 21 owners, interviews, a three-app benchmark and two personas, leading to reminders by date or mileage.
Results
A complete research-to-UI process in seven weeks, with a tested UI kit and final screens.
Design challenge
How do you help people keep a promise to their car that they already meant to keep?
Issue #1
Almost half of owners fall behind, so reminders work by date or by mileage
I surveyed 21 vehicle owners and followed up with interviews. Almost half said they do preventive maintenance but sometimes fall behind. The problem isn't motivation. It's memory.
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Issue #2
The most complete app was the hardest to use, so I looked for what the others leave on the table
I compared myCarLog, Drivvo and Simply Auto. Free plans covered one, two and four vehicles. Only two showed upcoming events based on the mileage you enter.
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Issue #3
Experts and beginners need different help, so the app stays quiet for one and guiding for the other
Carlos is an experienced driver with no time. Mariana just bought her first car and wants to learn. Their journey maps showed one product could serve both, without becoming two apps.
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Results
What changed
User flows, moodboard, wireframes, UI kit and final UI, then a round of testing and refinement in week seven.
21survey responses
3apps benchmarked
7weeks, solo
What I took from it
A side project is the only place where you own every decision. That's exactly why the research deserves to be done properly.