Problem
A highly personal purchase, a long menu of services and a two-week design window.
Two weeks to turn a very personal service into an app people trust
Pope's cleans sneakers, bags, gloves and belts for people who care a lot about them. Customers needed to choose, customize and schedule a cleaning from their phone, with pickup at the door, in an app that felt as reliable as the brand. The whole design phase had two weeks.
- Role
- UX/UI designer
- Year
- [confirm]
- Type
- Mobile app, consumer services
- Methods
- Card sorting, interviews, UI kit, Figma
83K+
downloads
Solution
A focused card sort with sales and operations, and an order flow that starts with the item you're sending.
Results
Delivered inside the window and launched. The app passed 83,000 downloads.
Design challenge
How do you make a premium, highly custom service feel simple to order from a phone?
Issue #1
The menu of services was long, so the flow starts with what are you sending us?
Sneakers, a bag and a belt need different care. Asking about the item first meant showing only the options that matter for it, and nothing else.
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Issue #2
Two weeks left no room for a big study, so research was one focused card sort
I ran card sorting with the sales and operations leads to group every service the way they explained it to customers every day.
A short deadline forces you to decide what research is essential. Usually it's less than you think, and more than zero.
Issue #3
Collectors pay for trust, so the interface looks like Pope's, not a template
The UI follows the brand closely: its colors, its tone, its confidence. Wireframes, UI kit and final screens came out of the same two weeks, sequenced so development could start before design was closed.
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Results
What changed
The app launched and passed 83,000 downloads.
2weeks of design
83K+downloads
What I took from it
Speed doesn't excuse skipping research. It forces you to choose the one study that matters.